COMMERCIAL PUBLICITY.

General : Commercial Publicity is a Non – Traditional / Non- Conventional source of earnings for Railways. Contracts are awarded for display of advertisements in railway premises, on stations, in trains etc. These are awarded to any advertiser/ producer directly as well as though agent. Various media available include Boards, Hoardings, Glowsigns / Neonsigns, Showcases, CCTV / LCD, Wall painting, Long distance trains, EMUs etc. Powers have been delegated at Divisional level and contracts are awarded though tendering system. To speed up the tendering process, the tender notice period may be reduced to 21 days for submission of tenders from the date of publication of tender notice

Sole Rights Scheme : The scheme provide an opportunity to have the sole advertising rights on an entire Division through Two packet Tender system (Packet A, Packet B). In case if the demand is not for the entire Division, then a cluster of stations may be selected for sole rights. If cluster of station is not possible, then a whole station can be awarded. If entire station is not possible, then station may be divided into convenient zones for this purpose.

Advertisement on EMU: All Exterior can be permitted including full train advertisement for EMUs and DMUs. For Interior of the EMU, specific areas are specified and allotted through tender.

Advertisement on Trains: Advertisements Inside trains will be displayed at prescribed locations on boards of prescribed size. No advertisement will be pasted or painted directly on the coach walls. For Exterior advertisement, the whole coach may be allowed for display by wrapping up of coach using Vinyl Stickers provided display of coach nos. logo, indications boards etc on the exterior of coach is not interfered with.

Advertisement on PRS tickets: Advertisements may be allowed on the front of the tickets- with advertisement strips at the bottom & right margin. On the back of the tickets- a strip at the bottom and right half of the remaining space may be permitted for advertisements.

Commercial signs : Commercial signs may be allowed (at special rates) on the platforms even perpendicular to the track. However, it should not obstruct the movement of passengers and visibility of signals and other railway signages.

Hoardings Display : In case of high rise hoardings along the track as per the RDSO instructions the distance from the nearest track shall not be less than (H+3)m where H is the height of the hoardings. However as per revised instructions the safety of the Hoarding structure may be decided by the Railway on case to case basis by applying other methods of testing strength and safety norms rather than the above thumb rule.

Information regarding tenders on Division is available on the Central Railway site as and when the tenders are floated. Further information can be had from the HQ of Divisions of Central Railway i.e. Mumbai, Pune, Solapur, Bhusaval and Nagpur.

Tender forms are being placed on web site as and when required/invited